Project | A full 360 re-branding for Yes To including new look/feel, new photography, print ad concepts, website re-design, social media and digital advertising.
Team | Chad Farmer, Executive Creative Director, Oscar Lutteroth, Executive Director of Interactive, Agatha Peake, Associate Creative Director Interactive, Shane Fabila and Rafa Rodriguez, Designers, Arthur Belebeau, Photographer
My Role | Lead Art and Creative Direction for Yes To, Fully Responsive Website Design, Ux/Ui, Print Ad Concepts and Layout, Social Content Concepts and Assets, Video Concepts and Storyboards, Digital Media Concepts and Assets, Lead at Photoshoots
Client | Physicians Formula for The Lambesis Agency
Project | A full 360 re-branding for Physicians Formula including new look/feel, new photography, print ad concepts, website re-design, social media and digital advertising.
Team | Chad Farmer, Executive Creative Director, Oscar Lutteroth, Executive Director of Interactive, Agatha Peake, Associate Creative Director Interactive, Patrick Shaw, Photographer, Terry Richardson, Photographer
My Role | Lead Art Direction for Physicians Formula, Fully Responsive Website Design, Ux/Ui, Print Ad Concepts and Layout, Social Content Concepts and Assets, Video Concepts and Storyboards, Digital Media Concepts and Assets, Lead at Photoshoots
Client | Primal Wear for The Lambesis Agency
Project | A full 360 re-branding for Primal Wear including new look/feel, new photography, ad concepts, website re-design guide and email design templates.
Team | Chad Farmer, Executive Creative Director, Oscar Lutteroth, Executive Director of Interactive, Agatha Peake, Associate Creative Director Interactive, Yu Tsai, Photographer
My Role | Interactive Art Direction, Fully Responsive Website Design (PSD's sent to dev/client as a guide), Ux/Ui, Email Design Templates
Team | Chad Farmer, Executive Creative Director, Oscar Lutteroth, Executive Director of Interactive, Agatha Peake, Associate Creative Director Interactive
My Role | Lead Interactive Art Direction for Charming Charlie, Fully Responsive Website Design, Ux/Ui, Wireframes, Photography Style Direction for Website, Style Guide
Team | Web Designer, Custom Content for Nordstrom Direct
My Role | Worked closely with Creative Director and Sr. Designer on special projects for Nordstrom.com, including site placements, redesigns, blog posts, user flows, wireframes, and custom content. Collaborated with site merchandisers, project managers, developers, marketing, PR, and copywriters, on various projects such as Personal Stylist refresh, Fashion Week placements and new landing page, GQ Selects, Gifts with Personality and Annual Report online.
Team | Visual Experience Designer, VXD and Video Games for Amazon.com
My Role | Produced a high volume of promotional graphics in a fast paced environment. Retouched images and optimized graphics for web, using Photoshop CS5. Collaborated with site merchandisers and vendor managers to ensure graphics conformed to vendor specifications. Designed graphics within various seasonal style guides and company wide graphic guidelines.
Team | Visual UI Designer for Packages Team, Expedia.com
My Role | Collaborated with UX and business project managers to produce high quality designs with targeted site optimizations for the “packages” product line on Expedia.com. Observed and took notes while researchers conducted user experience A/B testing. Worked in an agile project management environment with responsibilities in both design and information architecture.
Student Project | Full redesign of magazine from cover to editorials, table of contents, and size of magazine. New design is clean and elegant and meant to attract a more sophisticated audience. Changed the size from 8x10.5 to 7x9 so women can easily fit the magazine in their purse.
Cover features a clean design and layout with fresh spring colors for the Spring 2011 issue. Since the magazine is a quarterly publication, I extended the style and look across three covers that represented the current seasonal trends in wedding planning. The new logotype is Bodoni for a classic and elegant look. Fonts are Trade Gothic and Kepler.
Dahlia Tea | Packaging Design for Tea
Student Project | Packaging and logo design for an organic tea. Packaging for Dahlia Tea includes design and mock-up of tea boxes and tea bags. Clean and simple design with a hint of texture and color through the use of photography. According to the Japanese language of flowers, dahlia means “good taste.” Featured flavors are organic White Tea, Orange Blossom, Green Tea with Blueberry, and Rose Petal Tea. Each flavor highlights a new image of the Dahlia flower that has similar colors to the tea flavor, which easily distinguishes them from each other. Fonts are Amigo Std for the logotype and Helvetica Neue for the flavors and descriptions.
The Pearl | Book Redesign, Book Cover Redesign, Illustration, and Typography
Student Project | Book design and illustration for The Pearl, by John Steinbeck. “A story of classic simplicity, based on a Mexican folk tale, The Pearl explores the secrets of man’s nature, the darkest depths of evil, and the luminous possibilities of love.”
All illustrations are hand drawn with Sumi India Ink including a screenprint of the pearl on the book cover cloth. Each chapter has a drop cap produced with a handmade linoleum-cut stamp. The book is designed to reflect the tragic story of the pearl. Type set in Adobe Caslon Pro with chapter headings in Trajan Pro.
Collins Soda | Packaging Design for Soda
Student Project | Packaging design for Collins Soda company. Flavors include Strawberry Cream Soda, Blueberry Cream Soda, and Key Lime Pie Soda. Minimal design with vibrant color sets this soda apart from its competition.
Concept is “dessert in a bottle” with bold photos of fruit and dessert, along with a monochromatic color scheme for each flavor. The three flavors as a group combine to form a split-complimentary color scheme. Soda packaging design for the carrier is bold with close-up photography of the same dessert image as used on the bottle. Fonts are Garamond and Futura for a classic feel and look.